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FREE LIVE WEBINAR — MARCH 18, 2026 — 12:00 PM - 1:30 PM ET
Most business leaders unknowingly merge their identity with their business.
When that happens, financial decisions stop feeling objective. They start feeling personal.
That shift quietly shapes how leaders interpret numbers, make decisions, and carry responsibility.
On March 18, Kelly Townsend of Leaders Team and Peter Frampton of Wealthvox will host a live conversation exploring a simple but powerful distinction from Pineapple & Profits that changes how leaders relate to their business and their finances.
The Quiet Problem Leaders Experience
Many business leaders carry responsibility for financial decisions without ever feeling fully fluent in the language of finance, not because they lack ability, but because they were never invited into the conversation in a way that felt clear, human, and learnable.
Over time this can create quiet pressure:
Feeling responsible for numbers you didn’t create
Making decisions that feel heavier than they should
Avoiding certain conversations because the numbers feel opaque
Pineapple and Profits begins by changing the context and introducing a simple but powerful distinction: You are not your business.
When leaders separate their identity from the business itself, something surprising happens: Financial conversations become clearer. Decision-making becomes lighter. Objectivity returns.
This webinar will explore the insight that makes that shift possible.
WHO THIS WEBINAR IS FOR
During this conversation, we’ll explore:
Why leaders unknowingly become emotionally tied to business performance
How that relationship shapes financial clarity and leadership decisions
The Pineapple distinction and how it restores objectivity
A new way of understanding ownership, responsibility, and value
This is not a training about financial tactics. It’s a conversation that changes how leaders see their business.
Pineapple and Profits recently reached Amazon Best Seller status across three categories, and the conversation continues to expand among leaders exploring a more human and effective relationship with business performance and financial leadership.
Kelly Townsend and Peter Frampton bring decades of leadership, coaching, and financial advisory experience to this dialogue.
This conversation may resonate if you:
Lead or own a business and carry financial responsibility
Feel finance should be clearer than it sometimes is
Want a more objective relationship with your business
Prefer thoughtful conversations over quick formulas
Join us for this live conversation
March 18, 2026 | 12:00 PM – 1:30 PM ET
Live Online Webinar
FROM INSIGHT TO UNDERSTANDING
PINEAPPLE AND PROFITS: A WOMEN’S LEADERSHIP & FINANCE PROGRAM
COMING TO ATLANTA, MAY 12-14, 2026
If you discover—through the book or the February orientation—that you want to stay with this conversation, join us in May 12-14, 2026 in Atlanta. Pineapple and Profits: A Women’s Leadership & Finance Program will give you time to work with the ideas, to practice new ways of engaging financial information, and to build understanding through lived application rather than explanation.
This multi-day experience creates space to slow down and stay present with the work. Participants engage with financial language, decisions, and assumptions more deliberately— strengthening confidence with numbers and being empowered to remain engaged in conversations that previously felt intimidating or unclear. The emphasis is not on mastery or solutions, but on building a more grounded relationship with leadership and finance through clarity, perspective, and practice.
In the program, financial education and leadership mentoring is aimed at:
• Building financial literacy and confidence.
• Strengthening decision-making skills through data-driven clarity.
• Expanding leadership presence in finance and business conversations.
• Fostering a network of financially savvy founders and executives.
The work happens in community. Learning alongside other women leaders navigating similar levels of responsibility and complexity normalizes curiosity, questions, and uncertainty. The result is not expertise, but steadiness: a more confident, human way of relating to leadership and finance that supports responsibility, integrity, and clearer choices over time.
It's not about us. It's about you. And we are a team committed to you. We are a team of skilled disruptors, Code Breakers for Human Performance.
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